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Rill Botanicals

Rill Botanicals

A small-batch skincare shop built to load in about a second on a phone in a field.

New build

Duncan rill 1

Duncan rill 2 — Rill Botanicals - product detail

Rill sell four products and refuse to sell a fifth. That discipline deserved a shop with the same discipline, so this one ships almost nothing to the browser: no slider library, no review widget, no chat bubble, no font that is not being read.

What is left is the photography, an ingredient panel you can actually read, and a checkout that takes three taps. The largest contentful paint lands at one point one seconds on a mid-range Android over 4G, which is the connection their customers are usually on.

They have not asked for an app since.

Project info

Result: 1.1s LCP on mobile
Platform: Shopify
Built with: Custom theme · No third-party scripts
Live: January 2026

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Shopify builds for brands that sell things worth buying.

I am Marcus Adeyemi, a Shopify developer in Manchester. I build, replatform and look after stores for food, drink and homeware brands - and I stay on the phone through the first Black Friday.

Unit 4, Blossom Street Ancoats, Manchester M4 6AJ

Get in touch

[email protected]
+44 161 496 0180

Support hours

Mon to Fri, 9am - 6pm GMT
On call for launches and peak weekends

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